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Research papers

Adding quality to quantity

This paper examines the move towards an integration of qualitative and quantitative methodologies and techniques. It discusses some of the conventional ways qualitative and quantitative research have been combined and then details what the authors...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Rebecca Wynberg, Sarah O'Brien
June 15, 1993
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Citation

Wynberg and O'Brien (1993a, June 15). Adding quality to quantity. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/adding-quality-to-quantity